Printing once and today
Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet. Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?
Home Printers
Who today does not have a printer at home. Their prices are becoming more affordable and operating costs lower. Multifunction devices offer increasingly larger scanning resolutions, less margin, larger formats, etc.
But still, such home printers are far behind the professional equipment used in professional printers. Not to mention the much larger range of techniques used, which have nothing to do with those we know from home printers. Printed roll, solvent, water, anhydrous - long to exchange. The quality of such printouts is higher, which entails the obvious higher costs of printing itself.
Standards in print and not only
Standards in every industry and business are important. Imagine that we buy a monitor and its input does not match our video card, even though it has the same type. That's why certain standards apply.
In polygraphy and graphics, such standards also exist - appropriate definitions of CMYK colors - key for the appropriate color reproduction. Specified in advance formats for printing leaflets and business cards, so that they are comfortable and as uniform as possible. Without standards, even leaflets could be completely unreadable and even repulsive.